Since we launched this company, almost 10 months ago, we have done 15 trade shows. By the end of this year, we will have done about 25-27 shows, depending on if we do any of the December shows.
Trade shows are a little bit like camp in that it’s exciting getting packed up and ready for them, there is a moment or two during the show when you get a little home sick and tired and just want to go home but in the end it’s a bit of a bummer when it’s over and you say goodbye to the new friends you’ve met. We always have great booth neighbors at these shows. That’s the best part of it all…the people we meet. One thing I’ve learned is that everyone has a story. I met a woman this weekend who lost her husband 2 weeks ago and she just needed to get out of the house. I saw a woman who I met at another show last fall who had lost her daughter to suicide and she has now started a foundation to help others. I also met family members of a kidney transplanted teen and we got to share stories and encourage one another. I have thought from the beginning that this business has “happened” to me for a greater reason than to just make money and I’m hoping to be a good steward of that.
Trade shows take a lot of time, money and work but they’re more than just trying to get our brand out there. Don’t get me wrong, it’s great to make money and move product, but more than that, I pray that I won’t be so preoccupied with what I’m trying to accomplish at these shows that I can’t see the people.