When I’m a passenger in the car and I see random office buildings, I look for the name of the company on the side of the building, I scan the building wondering what goes on in there and I wonder how they got their start. I wonder about what they did to get where they are, if they still operate like a small business or if they now have a CFO.
Recently I went to a big chain store that opened at 9:00am. I thought it was already open so I went to the door. It was 8:56am and I decided to wait even though it was really cold outside. By 9:02am, another customer was banging on the door to get them to unlock it so we could go inside. By contrast, I went to The Tasteful Olive, which is a family owned small business, one Sunday morning thinking they opened at 12:30pm. They didn’t open until 1:00pm but I showed up at their front door at 12:25pm, was looking for their hours sign and the next thing I knew, the owner unlocked the door saying, “Oh come on in, I’m only doing my morning cleaning”.
I will still shop at a large box retailer however I jump at the chance to be a small business customer any time I can! #SmallBusinessOwners take care of #SmallBusinessCustomers.