I’ve had a few people ask how I got invited to appear on KC Live. Here’s what I’ve learned over the last year about getting publicity on my business. First of all, I have a very unique, hard story that people are interested in…who knew?? Second, I have learned that people are also interested in the story of how a mom turned an invention to help her sick daughter into a product for everyone which resulted in a business.
In November 2015, someone from the Kansas City Star approached me about writing an article on me and the business. It was then that I understood that some people might be interested in what I’m doing and I also realized that the only way for publications or media outlets to hear my story is to tell them. Sometimes people come directly to me but for the most part, I contact them, tell them my story and if they think it makes for a good article or segment, they contact me back.
This is what happened with KC Live. I emailed them one evening, not thinking much of it and they emailed me back the next morning and 7 days later I found myself sitting on a couch next to Joel Nichols on live TV. It was such a fun opportunity and everyone at the studio was incredibly nice and made me feel so comfortable. It was great fun to watch behind the scenes as they went from segment to segment. It was also a great opportunity for me to grow once again. I’m naturally about 5% extrovert but the things I’m getting to do with this business makes me look like I’m about 75% extrovert, which uncomfortably stretches me. I'm more and more curious where this business will go. I look at what has been accomplished over the last year and am in awe of all God has done so it’s exciting to think about what is next for HOLSTRit and myself.
If you’d like to watch the segment, please click here.